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Baur Starts New Career Blog

Dr. Joerg Hoepfner

Baur Group has started a new career blog! Now, those interested in a job can get more extensive information about the companies in the Group and about the characteristics of individual careers in the Group. Baur has started a new career blog where current employees from all levels can share their day-to-day experiences with both fellow colleagues and job seekers. From now on, employees from all levels and companies within the Group will blog at More specifically, this means that they will use texts, words and videos to describe what they experience in their day-to-day life in the Baur Group.

"We want to facilitate authentic, honest insights into the Baur world that show manifold job and carrier possibilities in the Group and convey the fact that it is fun to work at Baur,", explains Irina Kräußlich, the personnel officer responsible for the new career blog. She adds, "many people looking for a job don't know what positions we offer or what the precise content of the individual areas of operation is. On the new blog the employees themselves will post entries. In this way, the new blog will supplement the job portal we launched a year ago at with individual experiences from various perspectives."

Like the job portal, the new career blog is divided into three central categories: "for school students", "for university students" and "for professionals". The categories will be complemented with general information on the company, which can be found in the fourth category, "About Baur".

The design of the blog is friendly and clear. As the message of the blog the layout of this new communication channel should be transparent and easy to understand.

"The entries on the new blog should be short, concise and crisp. In addition to people looking for a job, Baur Group employees should also have fun reading through the regularly updated blog entries, thereby getting to know their company and their colleagues better," says Baur's Irina Kräußlich.

The Baur personnel experts Daniela Fischer, Michael Krato, Sabine Kratochwil and Irina Kräußlich (from left to right) are excited that the Baur Group now gives job seekers authentic insights into the Group's various companies via the new jobs blog.

About the Baur Group: As a member of the globally active Otto Group, the Baur Group is comprised of twelve companies and brands with an emphasis on retail and retail-related services, including Baur Versand, Baur Fulfillment Solutions, I'm walking, mirapodo and the Kaufwelt Baur department store. The Baur Group has a total of about 4,600 employees. The headquarters are located in Burgkunstadt, in Upper Franconia. The Baur Group is active in Austria and Switzerland via its subsidiary Unito with brand names such as Universal, Otto Österreich, Quelle Österreich, Quelle Schweiz and Ackermann. The external sales of the entire Baur group was about 609 mil. Euro (IFRS standard) in the 2010/2011 financial year.

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